About Us

Knowlita is a love letter, an ever-evolving exercise in creativity, and equal parts nostalgia & now. Founded in 2015, the company has its headquarters on Lafayette & Broome in downtown NYC. Our forward-facing identity manifests as a lifestyle brand that designs art, apparel & accessories. These products are available exclusively on this site and at every Saks Fifth Avenue in North America. Knowlita is perhaps best known for conceiving & popularizing the “or nowhere” graphic, a simple yet sentimental idea that’s resonated with everyone from LeBron James to Emma Stone. We have also collaborated with a number of brands, including Nike, The Cultivist, Le Labo, Sixty Hotels, Stella Artois, and the Cleveland Cavaliers. To learn more, please click here for a short film about Knowlita’s past, present, and future, as told by the company’s founder & creative director, Quincy Moore.