Knowlita is a fashion brand based in New York City.
Founded by Quincy Moore, the label produces graphic apparel, art, and accessories.
With a perspective that’s equal parts nostalgia and now, Knowlita is best known for coining & popularizing the slogan New York or Nowhere® — a declaration of love for the city we call home.
Through retail and brand partnerships -- which include American Express, Saks Fifth Avenue, Soho House, and the New York Knicks -- Knowlita's “or Nowhere” message has spread globally, resonating with everyone from LeBron James to Emma Stone.
Welcome to Knowlita. There are no strangers here; only friends you haven’t met yet.